Project Overview

Sundae was designed to empower families in building positive financial habits by promoting financial literacy and responsible spending. Through strategic planning and innovative design, we created an integrated platform comprising web and mobile applications that effectively addressed the unique needs of both parents and teens.

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Our Approach

Strategic Discovery

• User-Centric Research: We conducted extensive research to understand the financial challenges and behaviors of parents and teens, clearly defining the key objectives to nurture financial literacy and responsible spending.
• Goal Setting: Based on research insights, we identified the vital features necessary to support effective money management and educational engagement.

Web Design & Development

• Engaging Online Experience: Crafted a visually appealing, user-friendly website that articulates Sundae’s mission, showcases its features, and communicates benefits effectively.
• Resource Integration: Seamlessly embedded blogs and educational tools that offer practical financial insights to users.

Mobile Application Design & Development

• Intuitive Interface Design: Designed and developed a sleek, responsive mobile app optimized for ease of use by both parents and teens.
• Dynamic Financial Tools: Integrated smart budgeting features, savings goals, and real-time spending tracking to support daily financial management.

Custom Features & Technical Achievements

• Enhanced Parental Controls: Developed robust controls enabling parents to monitor and guide teen spending with precision and care.
• Gamification Elements: Incorporated engaging, gamified features that make saving and budgeting interactive, encouraging sustained user involvement.
• Scalability & Performance: Engineered both web and mobile applications with scalable architectures and optimized performance, ensuring they adapt to user growth and evolving market trends.

Creative Process

• Research & Ideation: Explored user behaviors and preferences to align design and functionality with Sundae’s mission.
• Conceptualization: Sketched detailed wireframes to map out smooth user flows and intuitive navigation pathways.
• Digital Design: Developed high-fidelity visuals that merge functionality with Sundae’s distinct brand identity.
• Iterative Refinement: Collaborated closely with the Sundae team, incorporating feedback from usability tests to refine and polish every feature.
• Finalization: Delivered a robust, accessible, and scalable digital platform, exemplifying technical excellence and thoughtful design.

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Conclusion

By blending strategic research with innovative technology, we delivered a comprehensive platform that not only streamlines financial management for families but also fosters a culture of positive financial behavior. The Sundae project stands as a testament to our ability to solve complex challenges with creative, scalable solutions that truly make a difference.